City Branding Development

City Branding is an effort to create a strong image or identity for a city or region. It includes a series of marketing and communication strategies to differentiate the city from others, arouse residents' sense of pride, and attract the attention of various parties, such as tourists, investors, and business people.

• Scope:
• - City Branding Masterplan/Blueprint
• - Preparation of City Branding Brandbook (Logo, Tagline, Mascot, -and Implementation Guide)
• - 3D Thematic Area Concept Plan
• - Regional Branding Activation: launching event, digital campaign, trade mission, etc.

 

• Output:
• Systematic planning documents, research-based policy recommendations, and implementation roadmaps that are ready to be implemented by stakeholders.